Aerotruth

FINANCIAL SECTOR B2B ONBOARDING

THE CHALLENGE

A Digital Leap in Financial Institution B2B Onboarding

Abstract Digital was presented with a unique and exciting challenge by Aerotruth, spearheaded by its founders Bryce and Michael. Their mission was clear yet ambitious: to transform the B2B onboarding process for banks and financial institutions, leveraging their extensive experience in the industry. The project involved digitizing a complex, traditionally manual process without any direct examples in the existing market. This required a deep understanding and accurate interpretation of Aerotruth's groundbreaking vision.

CLIENT

Aerotruth

LOCATION

Global

YEAR

2021

SERVICES

UI/UX

Frontend Development

Backend Development

THE PROCESS

Synergistic Design, Adaptive Communication and Agile Approach

To effectively translate Aerotruth's vision into a tangible product, Abstract Digital embraced a highly collaborative approach. Recognizing the founders' specific communication styles, Abstract utilized visual aids and interactive sessions to ensure a seamless translation of conceptual ideas into practical design elements. This strategy not only facilitated clearer communication but also ensured a closer alignment with the founders' vision.

Abstract Digital's development team excelled in adapting to frequent and major changes using an agile approach. This methodology allowed them to swiftly respond to evolving requirements, particularly crucial in Financial Institutions’ B2B onboarding process. Their ability to pivot quickly and maintain project momentum, despite significant shifts, underscored their technical agility and commitment to delivering a high-quality, innovative solution aligned with the client's dynamic needs.

THE RESULT

A Landmark Launch and Promising Market Entry

The collaboration between Abstract Digital and Aerotruth led to the successful launch of an innovative B2B onboarding application. This significant achievement underscored the effectiveness of a client-agency partnership in realizing visionary ideas. The app's launch laid a solid foundation for Aerotruth, further evidenced by securing $1.3M in seed funding within a year. This milestone not only affirmed the app's potential in the market but also showcased Abstract Digital's expertise in delivering cutting-edge digital solutions.