YEAR

2018

Services

Strategy, UI/UX, Development

URL

www.orangeandbronze.com

Case Studies

Redesigning the digital experience for Orange&Bronze

Done while working at

The Story

Orange & Bronze Software Labs has architected and built huge mission-critical systems, many handling millions of daily transactions for multibillion-dollar companies all over the world. However - outdated imagery, cluttered content and deep-linked pages in their website was a hurdle for them to communicate effectively their value proposition.

After an initial UX audit on their site, they engaged with us to do a facelift on their website. Our goal was to drive in higher leads & sales by communicating effectively the expertise and the services they offer to international vendors.

We started on understanding the objectives and goals for the redesigning effort. Then proceeded on deciding the core services offered collaboratively with the marketing, engineering and operation directors. After a series of talks, presentations and workshops - we have built a better brand and design direction for the new O&B website.

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