UI/UX, Development, Photography


Case Studies

Simplifying the ordering experience at Diet In a Box

The Story

Diet in a Box is a purposeful movement that aims to inspire every single Cebuano to switch to a healthier way of eating. They want to make a difference by helping people build a healthier lifestyle and revolutionize the way people perceive healthy meals through their marginal Calorie-Counted, Ketogenic and Lean Machine diet meal plans.

While a current system was operational since 2015 for receiving orders from patrons - it suffered from a cluttered information architecture, outdated photography and bad mobile experience. Diet In A Box decided to up their game and approached us as we proceeded to strategize in creating a better ordering experience.

After a series of meetings, we were able to operationalize a better system of ordering - from the website, to the kitchen and in front of their customer’s doorsteps. See how we were able to promote a healthier lifestyle choice for Cebuanos through the redesigned platform.

What They Say
“Abstract lets us offer world class support with personality and soul.”
Chime Bell Osabel

Diet in a box

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